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Advanced Search with Keyword Explorer

Level up your searches

Updated over a month ago

Our keyword tool supports advanced search operators so you can combine, refine, and target keywords with precision. This guide explains every operator you can use, plus examples you can copy and modify.

1. Basic Search

Type any word to find results containing that term.

Example: cookies

Matches results with the word cookies.


2. Exact Match (” “)

Put quotes around a phrase to match it exactly in that order.

Example: "chocolate chip cookies"

Matches only chocolate chip cookies in that exact sequence.


3. OR Search (|)

Use | to find results with either term. Always wrap OR terms in parentheses.

Example: (cookies | brownies)

Matches results with either cookies OR brownies.


4. AND Search (AND)

Require both terms.

Example: (cookies AND dessert)

Matches results containing cookies and dessert.

Note: A space also acts like AND, but using AND makes it explicit.


5. Grouping (( ))

Use parentheses to group terms and control order of operations.

Example: (cookies | brownies) AND dessert

Matches results with cookies or brownies, plus dessert.


6. Must Include (+)

Use + to require a term.

Example: +cookies +(dessert | gooey)

Matches results that must have cookies AND must also have dessert or gooey.


7. Exclude (-)

Use - to exclude terms.

Example: cookies -oatmeal

Matches results with cookies, but excludes any with oatmeal.


8. Wildcard (*)

Use * as a placeholder for zero or more characters (great for partial matches).

Example: cook*

Matches cook, cookies, cooking, etc.


9. Fuzzy Search (~)

Find similar spellings (typos, variants).

Example: cookie~

Matches cookie, cookies, cooke, etc.

You can set fuzziness level (0–2):

Example: cookie~2

Allows up to 2 character edits.


10. Proximity Search (” “~N)

Find words within a certain number of words from each other.

Example: "chocolate cookies"~3

Matches chocolate chunk gooey cookies (within 3 words).

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